now

Work
Tech and e-commerce SEO - the structural, systemic kind with Empirical.
Also: building direct booking websites for holiday lets through Ferly. Helping owners take back their guest relationships from the OTAs.

Learning French
Still. Wine bottles, song lyrics, Arsène Lupin 🫡, road trips. Tenses can VTF.

Healthy shit
Everything tracked.

Reading

• A Waiter in Paris (Edward Chisholm) - the underworld of Parisian high-dining, viscerally told.
• The Mask of Dimitrios (Eric Ambler) - 1930s noir through the eyes of a mystery writer turned amateur detective.
• The Third Plate (Dan Barber) - soil health is the foundation of flavour.

Crusade
Protocols > Platforms, after Masnick (2019)

• Buy direct. Book direct.
• Cook real food.
• Buy the record.
• Own your relationships.
• POSSE your content.
• Remove the middleman.
• Control your consumption.
• Stop being the product.

In my ears
fun., Boris Brejcha, Billy Joel.

Where
Leith, Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿