now

Work
Empirical tech and e-commerce SEO & webdev - the structural, systemic kind.
Also: building direct booking optimisation for holiday lets through Ferly.

Learning French
Still. Wine bottles, song lyrics, Arsène Lupin 🫡, road trips.

Healthy shit
Cooking good food. Urban explorer.

Reading

• A Waiter in Paris (Edward Chisholm) - the underworld of Parisian high-dining, viscerally told.
• The Mask of Dimitrios (Eric Ambler) - 1930s noir through the eyes of a mystery writer turned amateur detective.
• The Third Plate (Dan Barber) - soil health is the foundation of flavour.

Watching

• The Capture - a BBC thriller that explores the deepfakes, video manipulation, and disinformation of a multi-layered, state-sponsored surveillance conspiracy known as 'Correction'.

Crusade
Protocols > Platforms, after Masnick (2019)

• Buy direct. Book direct.
• Eat real food.
• Support the artists.
• Own your relationships.
• POSSE your content.
• Remove the middleman.
• Stop being the product.

In my ears
things like fun., Boris Brejcha, Billy Joel.

Where
Leith, Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿